1. Who are your top 200 donors?
2. How does your fundraising system generate that top 200 list?
How quickly, accurately, and consistently your database can answer these questions is the best indication of the overall health of your fundraising system.
All other questions (and answers) flow from these ….
Do all top donors have a Prospect Manager assigned? Do Prospect Managers have scheduled next steps with their top prospects? How strong is your stewardship system? When was the last time you made contact with top donors without asking for money?
Getting these two questions answered and answered well often clarifies everything else — do we have a strong gift processing system, are our addresses standardized, is our data linked and synchronized across all databases & website, how long does it take to issue a receipt, how often and how easily are funds raised reconciled with accounting….
Focusing on the top two questions often encourages organizations to look at their overall systems.
If you need some assistance putting those pieces together, get in touch….