Everyone wants to look past the data and see the insights. What’s driving the trend towards analytics and vendors +ableau, Domo, LogiAnalytics, and others is the simple fact that our brains are wired to process visual information faster than anything else. For years data has been buried inside of proprietary software and closed networks. No one wants to read a report, to scan thousands of rows on a spreadsheet. Everyone wants their data to help them tell their story, “This is what you helped us do, right here. See this interactive graph. Touch it – we were able to take your donation last year and….”
Be honest. If you can’t find your way out of a problem, go further in. Most software wasn’t written with the modern web in mind. Most software assumed you would use built-in reports or connect to separate report writing software. The approach worked. It still does. But it’s not enough. Secure, interactive data visualizations are here. Microsoft’s Power BI connected to Blackbaud’s Raiser’s Edge offers you the best of all possible worlds. Low cost, customize-able dashboards embedded anywhere on the web (see below \/ – you can even touch/click it and watch it respond). This should complement [or replace] everyone’s reporting structure.