At its heart, Prospect Management is merely advanced common sense. Who loves you the most? Who has the most capacity to give? What is the next step to take in the solicitation? Everything else flows from these answers. How many prospects are assigned to each manager? How many asks are in cultivation? in ready? in follow-up? in stewardship? Once your data system can consistently provide you with accurate answers to these questions, you are well on your way.
Keep the system as simple as possible – simple, but powerful. Simple enough for every front-line fundraiser to use but powerful enough to drive your biweekly prospect review meetings. Using standard Raiser’s Edge codings for proposals, ratings, next actions, and assigned solicitors in conjunction with detailed custom reports and online dashboards for analytics, you can see exactly where things stand with your prospects, staff, volunteers, and campaign.
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